Joe’s sits on the sand at the Hotel Playa Mazatlan in the Zona Dorada and has been the open-air fixture of this beach for decades. Daytime it is oysters, cold Pacifico and a chair facing Playa Gaviotas. After dark it becomes one of the few genuine outdoor nightclubs on the Mexican Pacific, with the dancing happening on sand rather than a floor. That switch happens every night and catches people out, so decide which version you came for. The Zona Dorada beach here is wide, golden and calm, which is why the hotels landed on this stretch first.
