On Ocean Drive at 1001, On The Rocks is a straightforward, fun bar that does Ocean Drive right — outdoor seating facing the boulevard and the art deco architecture, cold drinks, and enough energy to match the South Beach scene without the cover charges and bottle service pretense. The crowd is a reliable mix of tourists and some locals who appreciate a cold beer at a reasonable price on one of the world’s most famous strips. Come for people-watching, stay for the casual atmosphere and the drinks that won’t require a second mortgage.
