Paraga Beach has been Mykonos’ bohemian heart since the flower-power crowd first pitched camp here in the 1970s, and Kalua has spent over a decade keeping that spirit alive with a serious upgrade in production value. What started as a beach party thrown by hippies chasing sunsets on the sand is now one of the island’s most enduring beach bars. The crowd runs from twenty-somethings to grandparents who remember the original scene, and the signature Kalua Watermelon cocktail has been the house drink since day one. High-caliber bartenders work the sand-floor bar all afternoon while the beats build toward sunset, when the DJ set locks in and the whole beach turns into one long golden-hour dance floor. Mykonos throws a lot of money at nightlife these days. Kalua remembers where the party actually started.